Step 2: Pre-production
Start the groundwork. The pre-production stage has us doing all the groundwork and the planning. Again, like the briefing stage, this too is broken down categorically. However, not every assignment requires every component mentioned herein, as these do depend on a case-to-case basis.
Get everything in order. The pre-production stage for projects like TV commercials, infomercials, viral videos, marketing videos, corporate videos, flash animation, etc.also works along similar lines. The segregations of this
stage include:
1. The Idea (Conceptualizing):
a)To thoroughly understand the needs of our clients
b)To complete a script
2. Characters (Characterization):
a.Characterization largely depends on the requirements of the client.
b.Using characters can be quite beneficial though, as the audience can then identity with the product in question.`
3. The Storyboard (Storyboarding):
This stage depends largely on the project’s requirements, and could use one or more formats. These include:
a. Text – This would include a shooting script describing the audio and video in question.
b. Stills – This mode of the script’s representation through comic strip like imagery gives as a clear picture of the story’s progression, the poses, as well as the camera angles.
4. Color
Some projects require us to use color scripting, and this essentially comprises of a colored storyboard with lighting
5. Audio
This includes the music, any voice over, and effects
Get everything in order. The pre-production stage for projects like TV commercials, infomercials, viral videos, marketing videos, corporate videos, flash animation, etc.also works along similar lines. The segregations of this
stage include:
1. The Idea (Conceptualizing):
a)To thoroughly understand the needs of our clients
b)To complete a script
2. Characters (Characterization):
a.Characterization largely depends on the requirements of the client.
b.Using characters can be quite beneficial though, as the audience can then identity with the product in question.`
3. The Storyboard (Storyboarding):
This stage depends largely on the project’s requirements, and could use one or more formats. These include:
a. Text – This would include a shooting script describing the audio and video in question.
b. Stills – This mode of the script’s representation through comic strip like imagery gives as a clear picture of the story’s progression, the poses, as well as the camera angles.
4. Color
Some projects require us to use color scripting, and this essentially comprises of a colored storyboard with lighting
5. Audio
This includes the music, any voice over, and effects