Step 1 - the briefing
The Briefing
The briefing stage gives us a clear and concise picture of what lies
ahead and the brief can also be handed to us by the client. This helps us
identify the objective, and this stage comprises of 5 further
segregations.
1. Identify the objective in order to maximize the resulting impact
(which could be selling any kind of product or service).
2. Identify the target audience; and this would address aspects like age,
sex, and demographics of the chosen market.
3. Identify the medium of choice; these could include television, cinema,
animation, or even live.
4. Identify budget constraints. After all, we do understand that the money spent on using our
services should not overshadow the revenue that is expected to flow in on
account of the given advert.
5. Identify the deadline; and this is simply because we understand that
timeliness is crucial.
The briefing stage gives us a clear and concise picture of what lies
ahead and the brief can also be handed to us by the client. This helps us
identify the objective, and this stage comprises of 5 further
segregations.
1. Identify the objective in order to maximize the resulting impact
(which could be selling any kind of product or service).
2. Identify the target audience; and this would address aspects like age,
sex, and demographics of the chosen market.
3. Identify the medium of choice; these could include television, cinema,
animation, or even live.
4. Identify budget constraints. After all, we do understand that the money spent on using our
services should not overshadow the revenue that is expected to flow in on
account of the given advert.
5. Identify the deadline; and this is simply because we understand that
timeliness is crucial.